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Egypt's Mukhabarat Hires Two US Public Relations Firms

Egypt's is looking to improve its deteriorated image in the West and communicate the way it sees the world to Americans.

According to US media reports, Egypt's intelligence signed contracts with two US PR firms in order to lobby on Egypt's behalf in Washington D.C., and improve its image in the international arena. Information on the deal was made public yesterday in compliance with U.S. Foreign Agents Registration Act.

The contracts are going to cost Egypt $1.8 million annually, and will focus on clarifying Egypt's stance in a number of domestic and international issues such as highlighting its economic development, showcasing tourism, and promoting Egypt's “leading role in managing regional risks”, due to several past incidents that shed the light on Egypt's inability to, "communicate its narrative."

"They've been investing more in this line of effort and it appears to be expanding," says George Washington University Analyst, Mokhtar Awad, on Egypt's attempts to improve its deteriorating image with international powers, ABC News reports.


Todays Events
The Last Supper @ Cairo Jazz Club
Clubs
Date: 3/30/2017
Time: 10:00pm - 2:00am
Venue: Cairo Jazz Club
Saudi Champagne @ Garden Court Cafe
Dining
Date: 3/30/2017
Time: 12:00pm - 12:0am
Venue: Ramses Hilton Hotel
"The last Farewell" @ Mashrabia Art Gallery
Exhibitions
Date: 3/30/2017
Time: 7:00pm - 8:00pm
Venue: Mashrabia Art Gallery
#D-CAF: Look Out @ The Greek Campus
Kids Activities
Date: 3/30/2017
Time: 2:00pm - 7:30pm
Venue: The Greek Campus
Screening: Ahmed Zaki's Films @ Cairo Opera
Film
Date: 3/30/2017
Time: 7:00pm - 9:00pm
Venue: Cairo Opera House
House Night ft. Bash & Omar El Sabh @ Zigzag
Clubs
Date: 3/30/2017
Time: 10:00pm - 5:00am
Venue: Zigzag
Roots by Blurr Andres Campo & Abou Samra
Clubs
Date: 3/30/2017
Time: 10:00pm - 2:00am
Venue: Cairo Capital Club
Oriental Takht @ El Kebabgy
Parties
Date: 3/30/2017
Time: 7:30pm - 11:00pm
Venue: Sofitel El Gezirah Hotel