Afia, along with Katy Perry, Sofia Vergara, and James Charles – CoverGirl's first male ambassador, will be the faces of the brand's So Lashy! Blast Pro.
It’s official! Muslim American beauty blogger Nura Afia has just joined the ranks of CoverGirl’s brand ambassadors Katy Perry and Sofia Vergara, reports The Denver Post.
Except Afia has the slight advantage of being a Hijabi, which makes her the first veiled woman to represent the cosmetics brand!
Afia, along with Perry, Vergara and James Charles – the brand’s first male ambassador, will be the faces of CoverGirl’s So Lashy! Blast Pro mascara which is designed to amplify all lash types.
💜#LashEquality = bold, sexy lashes for ALL.💜 At COVERGIRL, we’ve always stood for inclusive beauty that supports any and all types — from skin types to lash types. We know that whether you have short, straight, light or long lashes, you all crave the same bold end look, so we listened and created #SoLashy mascara: the first mascara designed for any and all lash types. Representing all types of beauty, our #SoLashy fam (and their lashes) have come together to stand for #LashEquality. Bold, sexy lashes for all: are you on board? #Repost, comment, 💜 to be a part, and stay tuned for more!
To announce the new campaign, CoverGirl took to Instagram, saying that the brand has “always stood for inclusive beauty that supports any and all types — from skin types to lash types.”
Afia boasts an Instagram following of over 300K people and more than 200K subscribers to her YouTube channel. She blogs about beauty, makeup, and offers her army of social media admirers invaluable beauty tips! Her duties as a CoverGirl ambassador include appearing on billboards and commercials for the brand.
The beauty blogger didn't downplay her excitement, telling Glamour, “I never thought I would see Muslim women represented on such a large scale.”