AND they just opened their first showroom in Egypt.
There is luxury. And then there is Lexus. The year 1989 witnessed the birth of the premium sedan brand by Japan and the world's most prestigious car manufacturer, Toyota. In the matter of a few years - on account of the brand's unprecedented quality and technology - Lexus went from relatively unknown to Japan's most sold premium vehicle. All you just read, obviously, doesn't apply to Egypt; this was a no-Lexus land, but as it turns out, that's changing once and for all.
At a launch event last weekend, Cairo's Japanese Ambassador, along with top Toyota executives, Egyptian celebrities and media figures, gathered at the Nile Ritz-Carlton to let it be known that Lexus is now, for the very first time, available in Egypt. The very next day, Lexus' 1st official showroom in Egypt over at at Cairo Festival City began welcoming guests, also in the attendance of the Ambassador. The Japanese beauties that are the Lexus LS and Lexus LX were officially shown to an Egyptian audience for the first time, leaving them in absolute awe. However, this was no ordinary showroom; it's a virtually-interactive one where guests get to build their dream Lexus down to the tiniest detail and where Lexus owners can come in for maintenance all the while following up with service progress through the My Lexus app. Now that's even more Japanese than sushi! Lexus LS - a sedan luxury car featuring the world's most advanced automotive technology - serves as the flagship model for Lexus. The Lexus LX, on the other hand, is a 4X4 luxury sport utility vehicle with a state-of-the-art inline-6 engine, and it can comfortably accommodate up to 7 passengers. Both vehicles are now available for purchase at Cairo Festival City's Automotive Park.
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