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RiseUp's Viral 48-Hour Challenge is Taking Egypt’s Entrepreneurs to Facebook Live

Emulating the Ice Bucket Challenge's contagious effect, RiseUp has sparked a 48-hour challenge inviting Egypt's entrepreneurs to tell their stories on live video.

Ahead of the RiseUp Summit kicking off at Cairo’s tech valley on December 9th, a viral storytelling campaign has taken social media by storm, in a 48-hour-challenge where entrepreneurs are using live video to tell their stories.  

Titled #PurposeDrivenStartups, the campaign is emulating the infamous Ice Bucket Challenge, inviting the MENA region’s most passionate entrepreneurs to tell why they do what they do through a Facebook live video. The campaign, which kicked off yesterday and runs for 48 hours, was sparked by RiseUp Co-Founder Abdelhameed Sharara, who selected nearly 50 of this region’s finest startups to kick off the campaign, bringing the drive, the passion, and the social purpose of the Middle East’s startups back to the spotlight. Some of the entrepreneurs have already broadcasted live…

Ahmed Zahran, Co-Founder of Karmsolar

Riham Abu Elinin, serial entrepreneur and angel investor  

Waleed Abdelrahman, Founder of Mumms 

Maria Sanchez, Co-Founder of Maison Pyramide

Seif Abou Said, Founder of Mavericks

Tarek Nasr, Co-Founder of The Planet

 Follow more live videos using the hashtags #PurposeDrivenStartups, #Riseup16, and #WhyRiseup and check out the RiseUp Summit's website 


Todays Events
Eleonora @ Cairo Jazz Club
Concerts
Date: 4/30/2017
Time: 9:00pm - 3:00am
Venue: Cairo Jazz Club
3enabi Night ft. Basheer @ Underground Cairo
Clubs
Date: 4/30/2017
Time: 9:00pm - 3:00am
Venue: Underground Cairo
Screening: The Barbarian Invasions @ Room
Film
Date: 4/30/2017
Time: 8:00pm - 10:00pm
Venue: Room Art Space
Zawya: The Mice Room @ Darb 1718
Film
Date: 4/30/2017
Time: 8:00pm - 10:00pm
Venue: Darb 1718
Healing Yoga @ 360 Sudr
Travel
Date: 4/30/2017
Time: 12:0am - 3:00pm
Venue: 360 Sudr
A Spring Thing @ The Courtyard
Variety
Date: 4/30/2017
Time: 11:00am - 2:00am
Venue: The Courtyard
3al Ganoob Revisit @ Marsa Alam
Travel
Date: 4/30/2017
Time: 10:00am - 1:00pm
Venue: Deep South Diving
The Art of Portraits @ Ahmed Shawky Museum
Exhibitions
Date: 4/30/2017
Time: 7:00pm - 9:00pm
Venue: Ahmed Shawky Museum