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New Shopping Platform Curates Eclectic Collections Using Egypt's Hottest Designers

Egypt's fashion scene is booming, and now it's all in one place.

Mitcha Egypt

Cairo is slowly becoming a fashion capital in its own right. Sure, we don't have any Donatella Versaces or Oscar Delentras yet, but with the exception of Beirut, Cairo is sure as hell growing the region's most dynamic and diverse fashion scene, and now it's all coming together through one digital shopping platform: Mitcha.

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Founded by Hilda Louca, Mitcha showcases eclectic pieces from Egypt's most prominent fashion designers through a carefully-curated Instagram profile, serving a growing segment of shoppers who are after unique, one-of-a-kind items to add a touch of individuality to their wardrobe, catering to them with high-quality, ready-to-wear footwear, accessories, fine jewellery, and semi-couture fashion, to name a few.

“We are proud to show the world how talented Egyptian designers are.” says Louca says. "Every designer has a story to tell; our goal is to give them a voice to tell their story."

Mitcha employs a dedicated team of established stylists, fashion buyers, and fashion editors to unearth the scene's most gifted designers and ensure an extra special shopping experience for fashion savvy Egyptians, because as they found out, Egyptians don't settle for basic anymore.

“Our customers have modern, selective taste and they love to discover what’s true and original; they appreciate quality and are proud of the Egyptian heritage and craftsmanship."

Check it out on Instagram

Todays Events
Sharmoofers/Bakir/AK @ Cairo Jazz Club
Date: 1/24/2019
Time: 10:00pm - 3:00am
Venue: Cairo Jazz Club
Mohasseb @ CJC 610
Date: 1/24/2019
Time: 10:00pm - 3:00am
Venue: Cairo Jazz Club 610
Gold /Silver sheets on glass @ Art Café
Date: 1/24/2019
Time: 6:00pm - 9:00pm
Venue: Art Cafe Galleria40
Yoga Break Thursdays @ Coursida
Health & Fitness
Date: 1/24/2019
Time: 6:00pm - 7:30pm
Venue: Coursida Co-working Space
Sagat Thursday @ Underground
Date: 1/24/2019
Time: 9:00pm - 3:00am
Venue: UnderGround
'El Yaro Paradise' @ Samah Art Gallery
Date: 1/24/2019
Time: 10:30am - 8:30pm
Venue: Samah Art Gallery
ODDS by Yasser Nabaiel @ Art Talks
Date: 1/24/2019
Time: 6:00pm - 9:00pm
Venue: Art Talks
Rhythmic Gymnastics @ Adams Dance Studio
Kids Activities
Date: 1/24/2019
Time: 7:30pm - 9:00pm
Venue: Adams Dance Studio