SODIC's Olympia is bringing together sun, sea, sand and Salah's sick soccer skills screening in Sahel, son.
Can you smell that? Yes, the World Cup is all but here and no overly-tattooed, strong-armed, floppy-haired, good-looking Spaniard is going to ruin what is Egypt’s first appearance at the biggest tournament in world football.
With the country in the grips of a football fever that even ‘Sahel Season’ won’t be immune to, there’s a new hotspot on the North Coast that’s shaping up to be a fitting pantheon at which beachgoers can manically support the demigod that is Salah and his band of merry teammates.
Ladies and gentlemen, we present to you...SODIC's Olympia! *Insert dramatic crescendo of triumphal orchestral music here*
Is it a sports bar? Is it some sort of coliseum? Is it a Greek-inspired bar with naughty accents that bring a little taste of Greece to Sahel? Well, it's a little bit of all of that. Located at IOS Village & Hotel in Diplo 3 and backed by Etisalat and Renault, SODIC's Olympia is the World Cup stadium lounge this mightiest of occasions deserves – a monument to the historic achievement of Hector Cuper and his men. But also, it just seems like a really super cool place that will be the background of many an Instagram selfie this summer.
You see, this is no mere congregation of tables and chairs pointed towards a hazy and wonky projection against a wall. The key word here is stadium, because SODIC's Olympia, backed by Etisalat, is essentially a mini-stadium-come-fortress that will put you in the heart of the action.
As the first venue of its kind on the North Coast, this little gift to football fans will be screening every single one of the 60 matches being played in Russia. But this being, Sahel, of course, SODIC's Olympia could easily pass as Egypt’s hippest new nightclub and, though the folks at IOS Village are keeping their cards close to their chests, it’s looking like it will hit all the right notes for a too-cool-for-school seaside experience. In fact, in the short hours where there will be no football, SODIC's Olympia, managed by Bunker & Co., will still be open and beyond the mammoth screen, gourmet bites, a bustling bar and live entertainment and you have what could well be the best new venue of Sahel Season 2018. That is until Egypt gets knocked out and we all riot.
No, we jest.