Unilever Mashreq, Signal, and the UNICEF have joined forces for a noble cause.
Unilever Mashreq, Signal and the United Nation’s Children’s Fund (UNICEF) have joined forces for a noble cause. They’ve come together to launch the 'Children’s Awareness for Water Conservation, Health and Proper Nutrition', a joint program which tackles health and nutritional education for Egyptian children.
Their plan of action is based on targeting children between 6 and 11 and providing them with the health education millions of them desperately need. The plan is split up into three main components: implementing partners, teachers and the general public.
Building partnerships, led by the Holding Company for Water and Wastewater, is crucial to the agenda as they’ll need all the support and resources they can get for the cause. Teachers are a vital part of children's lives, making them vital to initiative. Teachers in Minya and Fayoum are educating their students on basic health, nutrition and hygiene practices for educational outreach.
One partner includes UNICEF National Brand Ambassador, actress, and singer Donia Samir Ghanem. She delivered a speech on the importance of UNICEF’s children's awareness program for water conservation, health and proper nutrition at the program's launch last month at the Four Seasons Nile Plaza.
The occasion was attended by the likes of Ashraf Bakri, Managing Director of Unilever, Sherine Moneim, Personal Care Director and Executive Board Member of Unilever Mashreq and UNICEF's Representative in Egypt, Bruno Maes, as well as representatives from the Ministries of Health and Water.
As for reaching the general public, it was announced at the event that a multimedia campaign is now in the works. In the age of communication and information, having multiple digital platforms acts as a catalyst for raising awareness. Through these means, spreading information on hygiene and sanitation issues is made easy and accessible for Egyptian parents and caregivers to equip them with the knowledge they need to do their part.
The joint program’s multimedia campaign is to include broadcast public service announcements, as well as child friendly publications and media about hygiene and nutrition in order to reach the children directly and grasp their interest. Interactive work on ground will also be used to circulate the campaign’s message to the community hands-on.
Signal’s role in the collaboration is just one of many of their community development efforts. They work continuously to give back to the communities in which they operate and, as of today, Signal’s oral health program has reached more than 10 million students throughout their 29 years of work.
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