We chat to the brain behind the beautiful Instagram account that has us positively drooling with every snap.
Nothing catches our eye as much as a beautifully curated Instagram feed. We’re drawn to them like hipsters are to hats. Now if that beautifully curated Instagram also just so happens to have food as the subject of the photos, it’s a winner in life in our book. So when we stumbled upon Egypt-based Granville St. and all their absurdly artsy images of things like dark chocolate Earl Grey gluten-free cookies and Raspberry Peach Brûlée Galettes, we were all like say whaaaat? What is this culinary sorcery and why have we not tried it yet?
The foodie brand is a blend between what owner Sarah Khodeir describes as a “food studio” and an actual patisserie and delicatessen that currently sporadically sells the creative inventions they whip up in the kitchen – but will soon be opening up their oven doors for the peeps of Cairo to enjoy! THAT’S why we haven’t tried it yet because they’re still set to open.
“The vision for Granville St. was to make a bakery deli that has an all-natural concept,” Khodeir tells us. Currently Granville St. works as her test kitchen where she carries out her work as a food consultant for some major brands across Egypt such as TBS and Crave, doing things like menu and recipe development, as well as food styling for brands such as Kazouza. But Khodeir’s got more plans in the works. “Right now we’re working on a bigger kitchen to produce my own recipes which range from baked goods to chutneys and sauces,” she explains. And all the forthcoming recipes will not revolve around your standard yummy foods; instead the focus will be on creations that are all natural.
Growing up in Vancouver, Khodeir says “I was heavily influenced by healthy living, all-natural foods, gluten-free… I decided to settle in Egypt about a year ago and I was a bit frustrated by the lack of options in the market.” But the culinary whiz is about to remedy that as the creations emerging from her kitchen will have a distinctly healthy stamp. “I’m all about natural things. I do things the old fashioned way,” she laughs. “I don’t use processed ingredients, I try and use mainly local ingredients. I’m driven by creating recipes the whole family can enjoy, and part of that is I think helping kids to eat better as well.”
We would just like to say that of the things they create and are planning on selling are vanilla donuts with beetroot lime glaze and we have been promised gluten-free Himalayan salted brownies…
You can check out their Facebook page here or follow them on Instagram @granvillestegypt.