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A New Egyptian Brand is Making Psychedelic Designs That Are Actually Wearable

Egyptian brand Psych is making totally awesome hoodies inspired by patterns and textiles.

Psych, a crazy little brand that popped up on our Instafeed, seems to be the Egyptian answer to finding the balance between really comfortable streetwear and psychedelic designs.

Psychedelic clothing has been a trend for a while now but it’s not exactly easy to wear. Psych’s first collection ‘Psychotic’ is the perfect example of cool clothing that’s just the right amount of extra. “We wanted to do psychedelic clothes that’re actually wearable. Most of the things you see around are either really weird patterns or have too many colours. We were aiming to find a middle ground,” founder Omar Shawkat tells us.

Each item in their collection is high quality, 100 percent Egyptian, from the design on paper to the actual packaging (which is pretty cool in itself). This is while each design has its own creative, unique name for the hoodies as well like 'Down the Rabbit Hole,' and 'Omniscient.'

Keep up with Psych on Instagram here.

Todays Events
CJCxMada: Found In Translation IV
Date: 12/11/2018
Time: 10:00pm - 3:00am
Venue: Cairo Jazz Club
Shubbak El Fann @ Goethe-Institut Kairo
Date: 12/11/2018
Time: 7:00pm - 10:00pm
Venue: Goethe Institute
Film Screenings + Discussions @ Zawya
Date: 12/11/2018
Time: 7:00pm - 10:00pm
Venue: Zawya
Mantis Refills w/ Aly Goede
Date: 12/11/2018
Time: 10:00pm - 1:00am
Venue: Mantis
Boghdady Big Band Xmas Concert @ Cairo Opera
Date: 12/11/2018
Time: 8:00pm - 10:30pm
Venue: Cairo Opera House
Farmers Market @ Nūn Center
Date: 12/11/2018
Time: 1:00pm - 6:00pm
Venue: Nun Center
Tuesday After Work BBQ  @  CJC  610
Date: 12/11/2018
Time: 5:00pm - 10:00pm
Venue: Cairo Jazz Club 610
'Roaming Birds' @ Art Talks
Date: 12/11/2018
Time: 6:00pm - 9:00pm
Venue: Art Talks