Baraka Fashion mark their 35th anniversary in a fun and quirky family shoot.
The year 1983 witnessed the birth of what is to become one of Egypt's most premium high-fashion optics brand, Baraka. For 35 years, the renowned brand has given us thousands of reasons to step out in broad daylight no matter how hot it might be just so we can get to flaunt their sassy creations. This year, across all their branches, from Heliopolis, Nasr City, all the way to Maadi and New Cairo, they're celebrating their 35th anniversary and they're doing it by taking us back to our roots - family.
The latest campaign by Baraka Fashion features one of Cairo's most beloved families, The Najjars. The successful businessman Karim Najjar and his spouse, famed TV personality Karine Fahmy, have joined forces to portrait family love at its sweetest and eyewear fashion at its most glamorous.
Capturing the era's hottest trends for every age, the Najjar juniors also hopped on board along with their grandma. We'll take that over a dull family reunion at the nady any day and twice on Sunday.
Trendy eyewear and family luvin'? Sign us up!
Check out the shoot:
Find Baraka Fashion on Instagram.
The content of this article is sponsored.