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Egyptian Lady Bosses Featured in The King’s Mother’s FW’17 Collection Shoot

“Women have as much of an impact as men do when it comes to developing and running a business. The collection and campaign pay homage to this,” says Farida Naguib, founder of The kings Mother.

Like always, Beyoncé said it best; ‘Who run the world? Girls.’

With more and more of us strong women hell bent on innovating and determined to absolutely kill it every day, we know (in our hearts) that #Girlboss isn’t just a baller hashtag we use after a crushing day at the office; it’s a way of life. And this is exactly the kind of sentiment The Kings Mother, Egyptian blazer brand’s new collection, PARALLEL embodies.

“I always wanted to play with the men’s fabric and feminine tailoring and when I was researching different ways of portraying masculine vs feminine I found that the transition of fashion happened when the role of women started changing as a result of WW1,” says Farida Naguib, founder of The kings Mother.

The King’s Mother’s collection features sleek feminine silhouettes that contrast with menswear fabrics and vice versa; and more masculine blazer figures exhibit more feminine embellishments - be it lace high-neck, ruffled cuffs, lace panels and pleated sleeves. “It's all to show how both feminine and masculine complete and complement one another. We don't have 'men's jobs' and 'women's jobs' anymore; gender roles are being scrutinized and totally bashed,” adds Naguib. For the first time, The King’s Mother is introducing a removable lace vest that can be applied to some of the blazers of the collection, taking practicality and elegance to another level.

Guess who was included in PARALLEL’s shoot? Kickass Lady bosses: Amy Mowafy, CEO of MO4, Okhtein sisters, Aya and Mounaz Abdel Raouf, Giovanina Atieh, founder of Maison Pyramide, Amira Azzouz, founder Fustany and artist Naila Marei who put together Bastirma’s art show. We’re talking about female protagonists who exude confidence and lead by example. “Women have as much of an impact as men do when it comes to developing and running a business. The collection and campaign pay homage to this, to the pioneering women in their fields; the 'girl bosses' as you like to call them,” adds Naguib.

Check out the collection shoot below and their Instagram account here.


Todays Events
Christmas Concert @ Cairo Opera House
Concerts
Date: 12/13/2018
Time: 8:00pm - 11:00pm
Venue: Cairo Opera House
Kellerkind/Seth Schwarz/Hisham Zahran @ CJC610
Bars
Date: 12/13/2018
Time: 10:00pm - 3:00am
Venue: Cairo Jazz Club 610
Shubbak El Fann @ Goethe-Institut Kairo
Culture
Date: 12/13/2018
Time: 7:00pm - 10:00pm
Venue: Goethe Institute
EPIC 101 LIVE @ Cairo Jazz Club
Bars
Date: 12/13/2018
Time: 10:00pm - 3:00am
Venue: Cairo Jazz Club
Yehya Khalil  @ Cairo Opera House
Concerts
Date: 12/13/2018
Time: 8:00pm - 10:30pm
Venue: Cairo Opera House
Thursday     @       SASS
Bars
Date: 12/13/2018
Time: 10:00pm - 3:00am
Venue: SASS Restaurant & Bar
'Victoria' Screening @ Irth
Film
Date: 12/13/2018
Time: 7:00pm - 10:00pm
Venue: Irth
'Roaming Birds' @ Art Talks
Exhibitions
Date: 12/13/2018
Time: 6:00pm - 9:00pm
Venue: Art Talks