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Video: Nelly Karim Just Became L’azurde’s 1st Egyptian Brand Ambassador Ever

We sit for an exclusive talk with starlet Nelly Karim moments after she got named as L’azurde’s 1st Egyptian brand ambassador with the release of their 2018 collection.

The Middle East’s top luxury jewellery brand L’azurde just released their latest collection at a gorgeous event at Royal Maxim Palace Kempenski. We can spend all day talking about the elegance of every exquisite piece of the collection, and how we’d kill to own it all. But we also have hot news to share: Our favourite Egyptian, Nelly Karim is officially the brand ambassador of L’azurde.

The luxury jewellery brand's previous brand ambassadors included Lebanese diva, Elissa and Tunisian actress, Dorra and the Emirati star Balqees Fathy, so to the pride and joy of all of us – the face of the brand now goes to an Egyptian - and if you ask us, it’s long overdue.

Karim is a style icon, and we know it – we sat down in an exclusive interview with her to know more about L’azurde’s new collection and her own fashion style.


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