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Egyptian Ad Attempting to Break Stereotypes Against Women Goes Horribly Wrong

The agency behind the campaign meant to shock people into paying attention to the pro-women message. But it was completely misconstrued as making a misogynistic statement.

Egyptians driving over Cairo's highways were in for a surprise last week after spotting a huge billboard that reads, "Enty 3anes?", which translates to "Are you a spinster?" The billboard angered women and feminist organisations all around the country due to the negative connotations and stigma associated with the word in Egyptian culture. The billboard, as it turns out, is actually an (attempted) feminist campaign that aims to tackle misogynistic statements which are widespread in Egypt, attempting to shock people into paying attention and and encourage women to share the struggles they face dealing with such humiliating statements.

The ad campaign, released by Sunny Cooking Oil, was brought to an abrupt end by Egypt's authorities, which have ordered removal of the billboards after receiving numerous angry complains from Egyptian human rights organisations. The advertising agency behind the campaign assured that it wasn't meant to offend women, and that its shock factor made it achieve its goals, BBC reports.

The word 3anes is usually used to describe women who haven't gotten married until a certain age, which varies depending on which part of Egypt its used; in Cairo and urban centers women are expected to get married by their late 20s or early 30s.


Todays Events
Hisham Zahran / Aly Goede / Baher @ CJC
Clubs
Date: 9/25/2017
Time: 10:00pm - 3:00am
Venue: Cairo Jazz Club
Filmmaking By Hala Galal @ Studio Zat
Workshop
Date: 9/25/2017
Time: 7:00pm - 10:00pm
Venue: Studio Zat
Neamat El Diwany @ Picasso Art Gallery
Exhibitions
Date: 9/25/2017
Time: 7:00pm - 10:00pm
Venue: Picasso Art Gallery
The White Smoke @ Mashrabia Art Gallery
Exhibitions
Date: 9/25/2017
Time: 12:00pm - 12:0am
Venue: Mashrabia Art Gallery
The Creative Bond: Parenting Workshop @ Osana
Workshop
Date: 9/25/2017
Time: 11:30am - 1:30pm
Venue: Osana Family Wellness
Copper Forming Workshop @ Darb 1718
Workshop
Date: 9/25/2017
Time: 6:00pm - 8:00pm
Venue: Darb 1718
Jewelry Making @ Kemet Art & Design
Workshop
Date: 9/25/2017
Time: 6:00pm - 9:00pm
Venue: Kemet Art & Design
Wedding @ The Westin Cairo Golf Resort
Variety
Date: 9/25/2017
Time: 12:00pm - 12:0am
Venue: The Westin Cairo Golf Resort & Spa