Previous Post
Egyptians Abroad Sent Home $5 Billion Over Three Months
Next Post
Social Media Presumes This Guy Is Elissa's Fiancé Then Bashes Him for 'Dressing Like a Girl'

Egyptian Ad Attempting to Break Stereotypes Against Women Goes Horribly Wrong

The agency behind the campaign meant to shock people into paying attention to the pro-women message. But it was completely misconstrued as making a misogynistic statement.

Egyptians driving over Cairo's highways were in for a surprise last week after spotting a huge billboard that reads, "Enty 3anes?", which translates to "Are you a spinster?" The billboard angered women and feminist organisations all around the country due to the negative connotations and stigma associated with the word in Egyptian culture. The billboard, as it turns out, is actually an (attempted) feminist campaign that aims to tackle misogynistic statements which are widespread in Egypt, attempting to shock people into paying attention and and encourage women to share the struggles they face dealing with such humiliating statements.

The ad campaign, released by Sunny Cooking Oil, was brought to an abrupt end by Egypt's authorities, which have ordered removal of the billboards after receiving numerous angry complains from Egyptian human rights organisations. The advertising agency behind the campaign assured that it wasn't meant to offend women, and that its shock factor made it achieve its goals, BBC reports.

The word 3anes is usually used to describe women who haven't gotten married until a certain age, which varies depending on which part of Egypt its used; in Cairo and urban centers women are expected to get married by their late 20s or early 30s.


Todays Events
The One Four Five @ CJC 610
Bars
Date: 6/25/2018
Time: 10:00pm - 3:00am
Venue: Cairo Jazz Club 610
Egypt Vs Saudi Arabia @ The Tap Maadi
Bars
Date: 6/25/2018
Time: 4:00pm - 7:00pm
Venue: The Tap Maadi
Moonlit Mondays ft. Mohasseb @ Cairo Jazz Club
Bars
Date: 6/25/2018
Time: 10:00pm - 3:00am
Venue: Cairo Jazz Club
Bella Zio ft DJ Feedo @ Bella Figur
Bars
Date: 6/25/2018
Time: 10:00pm - 2:00am
Venue: Bella Figura
Tech it UP  @  24k
Clubs
Date: 6/25/2018
Time: 10:00pm - 4:00am
Venue: 24K Bar & Restaurant
Karaoke Night @ The Tap West
Bars
Date: 6/25/2018
Time: 9:00pm - 3:00am
Venue: The Tap West
BARK @ Gypsum Gallery
Exhibitions
Date: 6/25/2018
Time: 12:00pm - 8:00pm
Venue: Gypsum Gallery
All You Can Eat Sushi @  Gu Bar
Bars
Date: 6/25/2018
Time: 7:00pm - 10:00pm
Venue: Gŭ Bar