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Egyptian Brand J.' Editions is Making Old School Cool Again

The local stationary brand is making it "in" again to put pen to paper and adding some style to it too.

In today's ultra-digitised world, few things feel as satisfying as putting pen to paper. Writing in a notebook brings a certain intimacy that few things can – writing down your thoughts, ideas, or plans for world-domination just isn’t the same on a screen. But just because a notebook may be old-school, there’s no reason for it to look like your grandma's. This is where the talented Jessie Abdallah's and her homegrown brand J.' comes in.

Having an affinity for stationery from a young age, Abdallah started her brand J.' to reintroducing paper (that stuff that comes from trees our parents used to write on) into our culture, but with a creative twist. Each of J’s diaries and planners comes with an intricate design inspired by the beauty of everyday things around us. Now although the designs are mainly created digitally, Jessie’s involvement is hands-on, guiding her designs through the entire process.

J’s current collection gets its inspiration from crystals and stones. And while you may not be able to customise your own design, J does offer a wide variety of unique collections to choose from, with plans to expand their line to a lot more than notebooks.

So if you’re looking for the perfect gift for someone special – American Mother's Day is coming up in case you were a crappy kid and missed the Egyptian one –  or just want to treat yourself, J notebooks are currently available at Pop Up Shop, Mounaya Gallery, Urban Station, Maison69, Dima Jewelry and Amina K. They can also be ordered through The Giftery.

Check out more of J’s designs on Instagram.

Todays Events
Malak El Husseiny / Moataz Saeed  @ CJC
Date: 1/21/2018
Time: 10:00pm - 3:00am
Venue: Cairo Jazz Club
Film Making W/ Mohamed Nader @ Studio Zat
Date: 1/21/2018
Time: 6:00pm - 10:00pm
Venue: Studio Zat
Acting Everyday Life @ Bardo Club House
Date: 1/21/2018
Time: 7:30pm - 11:00pm
Venue: Bardo Clubhouse
Happy Hours @ Bogali
Date: 1/21/2018
Time: 5:00pm - 8:00pm
Venue: Bogali
Wake Camp @ Slider
Date: 1/21/2018
Time: 4:00pm - 11:00pm
Venue: Sliders Cable Park
Barre Course with Mona El Husseini
Date: 1/21/2018
Time: 6:30pm - 7:30pm
Venue: Cairo Contemporary Dance Center
Simple Things By Ibrahim El Hadad @ Mashrabia
Date: 1/21/2018
Time: 11:00am - 11:00pm
Venue: Mashrabia Art Gallery
Rizkallah Art Winter Course @ Osana
Date: 1/21/2018
Time: 5:30pm - 7:30pm
Venue: Osana Family Wellness