Baloo - Sowing the Seeds for Saudi's Music Scene

Ahmed Al-Ammary, also known as Baloo, has become synonymous with the rise of Saudi Arabia's electronic music scene. Throughout his life, he has relentlessly pursued opportunities to spread joy through his music, and now, with the Kingdom's cultural renaissance in full swing, he has found the perfect role as MDLBEAST's Chief Creative Officer, leveraging his experience as a seasoned DJ and former agency creative strategist. Baloo has played a pivotal role in shaping the organization's ambitious endeavors throughout the region. These include the annual Soundstorm and Balad BEAST music festivals, the establishment of MDLBEAST Records, and the coordination of the annual music industry conference, XP Music Futures.

As a musician, Baloo has garnered a reputation for himself with his expertly crafted minimal and groovy house sets. His talents have taken him to prominent club and festival stages around the world, from Bahrain to Berlin, and from Boston to Beirut.

SceneNoise recently caught up with Baloo during MDLBEAST's Amman roadshow to delve into his remarkable journey and his efforts to sow the seeds for the next generation of Saudi artists and creatives.

Watch the video below:-