Saturday 3 of December, 2022
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Bella Hadid is Unleashed on the Blockchain With 'CY-B3LLA' NFTs

A collaboration between Hadid and NFT art curator reBASE, the collection will feature an aggregate of 11,111 exclusive NFTs, each one being a one-off 3D digital rendering of the model herself.

Farida El Shafie

Palestinian-Dutch supermodel Bella Hadid took the internet by storm when she announced her official plunge into the blockchain.


Dubbed ‘CY-B3LLA’, Hadid’s debut collection is inspired by the imperfections of the universe around us. Oxymoronic in nature, Hadid is not subscribing to the perfectly fashioned and curated nature of NFTs, rather she is attempting to reconstruct the metaverse in order to accommodate for more loving, caring, compassionate prerogatives, dropping the capitalistic connotations and focusing on community building. 


A collaboration between Hadid and NFT art curator reBASE, the collection will feature an aggregate of 11,111 exclusive NFTs, each one being a one-off 3D digital rendering of the model herself. Hadid intends to use CY-B3LLA to bridge the gap between her and her followers by giving them another way to communicate with her. NFT collectors will be given access to real-world events with the supermodel around the globe, in short, a meta-nation for Hadid and her respective fans.