Brian Eno Revolutionises Album Art

Brian Eno is a genius. Most of the world already recognizes him as such. For those who don't know him, simply put, Eno is an English musician, composer, record producer, singer, and visual artist, the pioneer of the principal innovators of ambient music. He has worked with the likes of Roxy Music, Talking Heads, David Bowie, U2, Coldplay and James Blake, just to name a few.

Looking to add to his long list of accomplishments, Eno has teamed up with Karl Hyde on a collaborative album entitled Someday World, who have enlisted the help of creative studio Toby and Pete, to completely revolutionise the way album art is seen and interacted with.

Someday World changes album art by coming to life using an augmented reality app called Eno.Hyde that can be downloaded on any phone. After the app is downloaded, all the user needs to do is point the camera at the label placed in the center of the record. Through the phone screen an interactive universe will harmoniously bring together the physical world with the virtual world. As if that wasn't cool enough, the colourful shapes rotating around vinyl can also respond to the user's touch.

All of this may sound confusing, so if you want to understand while simultaneously blowing your mind, check out the video, which shows just how cool, easy, and game-changing this app will be.