Sunday December 3rd, 2023
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B.TECH Launches First-of-its-Kind ‘b_labs’ Technology Hub in Egypt

The new innovation hub will serve a wide range of business verticals in the company including retail, e-commerce and logistics.

Startup Scene

B.TECH, a leading retailer and consumer finance platform in Egypt, has launched ‘b_labs,’ the first-of-its kind technology hub in the market. As the transformation and digitization engine of B.TECH, the new innovation hub aims to serve a wide range of business verticals in the company including retail, e-commerce, fintech, logistics, b2b, and distribution. To accelerate innovation, b_labs is looking to attract hundreds of skilled tech talent who are eager to build disruptive technologies and solutions to bridge the gap in the local labour market.

At the same time, the company is providing a world-class competitive workplace environment to not only fulfil the needs and aspirations of employees, but to promote a culture of innovation and technological advancement.

“Employing and retaining top talent is key for b_labs,” Mohamed Khattab, Executive Vice President (EVP) of b_labs & Digital Commerce at B.TECH, tells StartupScene. “We know that a company is only as good as its people. That’s why we invest in the right work culture to foster creativity, diversity and curiosity, and keep our people engaged and fulfilled. At b_labs, we’re looking for skilled talent who are willing to lead, innovate and take ownership of their work to continue supporting business growth and excel in the local market.”

b_labs’ model is based on knowledge sharing and the exchange of information, providing a collaborative work environment for team members. The company is also aiming to extend its knowledge sharing model to the business community to include information sessions, community events, and updates on technological advancements, in addition to launching a training academy in the near future.

Founded in 1997, B.TECH has drastically grown its operations in Egypt, expanding its network of branches and scaling its e-commerce business across the country. Through its innovation hub, B.TECH aims to continue evolving and maximising its digital efforts to become the leading digital platform in Egypt and across the Middle East.