Candycrush: IDF Talks Sweet

Ramadan is the holiest month in the Islamic calendar, and looking to seize on the opportunity of swaying opinions of those fasting is none other than Israel.

According to multiple reports, Israel launched a new offensive in time for the holiday, by launching an air raid that traded bombs for lollipops. On Sunday, the IDF dropped a lollipops and celebratory messages on the cities of Nablus and Ramallah. The message that fell from the sky read, “Happy Ramadan: a bit of sweetness after Hamas made life bitter in the West Bank.”

This operation is similar in scope to a Thursday offensive that dropped matchboxes on the streets of Nablus with the message: "Beware! Hamas is inflaming the West Bank." The move indicates a shift in strategy, compared to the previous strategy of dropping messages accompanied with bombs.

In 2008-2009 Operation Cast Lead saw Gazans suffer a devastating bombing campaign, that alternated between dropping phosphorous and messages that read “Your death is near; you have no chance against the IDF’s special units and its weapons. Your leaders have fled and abandoned you alone in the field.”

Israel's psychological tactics have not yielded any positive results, and the effectiveness of their latest strategy is equally questionable, as in the past weeks scores of Palestinians have been arrested in the search for three missing Jewish teenagers.