Wednesday March 22nd, 2023
Download SceneNow app

Dubai Lynx Kicks Off to Shake Up the Creative Sector in the Middle East

Dubai Lynx has just announced the speaker lineup for their festival, as they set off to gather the movers and shakers of the creative communications industry next March in Dubai.

Staff Writer

Dubai Lynx, an international festival gathering the creative hustlers in Dubai every year, has just announced its 2018 edition, with an inspiring speaker lineup and startup competition for the Middle East's most vivacious entrepreneurs and creative talents to connect, learn and network. The festival, kicking off on March 11th at Madinat Jumeirah, in Dubai, sets off to spark conversation and share insights from some of the world's leaders in communications, marketing and the creative sector.

Aside from a flurry of award-winning agencies and brands, the festival will feature global talents such as Graham McDonnell, International Creative Director at The New York Times and Fernando Machado, Global Chief Marketing Officer at Burger King, who was instrumental in steering the global restaurant brand to creative success at Cannes Lions, taking the fastfood chain to the main stage as the Creative Marketer of the Year at the 2017 Cannes Lions International Festival of Creativity. A firm believer in the positive contribution brands can make to society, Machado will address the Dubai Lynx audience on the power of brand purpose for good, and for business.

The stage will be filled with leading voices from the creative sector, including Jose Miguel Sokoloff, President MullenLowe Group Global Creative Council, MullenLowe Group will and Ben Knight, Global Creative Lead at MullenLowe Ope, who will explore how creativity can impact change not simply on a commercial level, but within governments and societies too.In a mission to bring fresh voices to the Dubai Lynx stage, the stage will also feature Ilkay Gürpinar, Chief Creative Officer at TBWA\ISTANBUL in her festival debut to share her expertise in creating cultures that help boost creativity. Local creativity will also be under the spotlight on the Arabic Creativity stage, with sessions from Nissan Motor Corporation, J. Walter Thompson Amman, and The Classic Partnership. 

“This year’s programme feels like one of the broadest mixes of speakers and content that we’ve ever had, and it’s a genuine reflection of the vibrant energy that runs through the creative industries. The growth of healthcare at the Festival, as well as the participation of some incredible global brands proves that MENA creativity is an exciting force to be reckoned with, and Dubai Lynx is the place to see it in action,” says the festival's director, Thea Skelton.

One of the breakout themes of 2018, creativity in healthcare communications will stand out in this year's lineup, mirrored by the launch of the specialist Healthcare award category. Bruno Stucchi, Consultant Creative Lead at WPP Health & Wellness Italy/Switzerland, will help marketers realise the potential of the health-related story that’s hidden inside almost every brand. The healthcare narrative continues in sessions from McCann Health, in which Robert Gibbs, Creative Director McCann Health Dubai, explores design that changed the world, and FleishmanHillard Global Managing Director Anne De Schweinitz will stand alongside Nadine Fanous, Head of Communications and Government Affairs, Bayer Middle East to share examples of how innovation is radically changing the patient journey.

The Festival programme is completed with the Data x Innovation x Tech stage, where groundbreaking digital technology such as AI, VR and voice recognition is explored in sessions from R\GA, Mirum, Serviceplan Group Middle East and BBDO Pakistan.

Check out the full programme and details here and find more events across the Middle East on our Events Calendar. And be sure to check out our sister site for more business and entrepreneurial content.