Egypt’s Homzmart Acquires German Digital Interiors Firm MockUp Studio

Egyptian furniture marketplace, Homazmart, has announced the acquisition of German digital interior design company, MockUp Studio. The Berlin-based firm uses tech to help customers visualise furniture and interior design through photorealistic renders. Using deep-learning algorithms that take up only 20%-30% of tradisional CGI processes, the service has been hailed for its time and cost efficiency.

The acquisition means that Homzmart will now digitise its own interior design process, which will allow customers to explore different layouts, finishings, and floorings with different sets of Homzmart’s catalogue assortment, while also easily browsing the platform's entire catalogue.

The news comes as another milestone for the Egyptian platform, which was founded in 2019 by Ibrahim Mohamed and Mahmoud Ibrahim. In November 2021, it expanded into Saudi Arabia on the back of raising a $15 million Series A round months before. It has reported a total funding of $17.1 million to date.