Egyptian startup, Weelo, has announced that it has raised a six-figure seed funding round led by SkaleUp Ventures and Integral Capital, with participation from additional investors including AUC Angels and global investors from Italy and Hong Kong. With the investment, the startup plans to scale operations to Jordan, KSA, and across North Africa.

An alumnus of Flat6Labs and a Microsoft startup, Weelo looks to empower manufacturers, suppliers and distributors in Egypt and MENA with technology needed to compete in a global market. The Egyptian startup, founded in 2018, offers affordable SaaS-based tech solutions for micro, small and medium enterprises (MSMEs), managing the sales cycle, from warehouse to cash collection, through AI-powered analytics and real-time management system.

Along with co-founder, Sophia Korayim, founder and CEO Moahmed Asfour developed the startup idea while seeking an optimum solution to manage thousands of B2B suppliers in Egypt’s B2C supermarket E-commerce with major retailer chains.

With noteworthy partners like Microsoft, Massachusetts Institute of Technology, edX, and more, the startup is on its way to help businesses control and manage sales and distribution operations from order to cash.