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Egyptian Real-Time Intelligence Startup Intella Raises $1M Seed

Working with businesses and institutions from a wide variety of sectors and fields, Intella has been hailed for disrupting traditional methods of market research.

Considered MENA’s first provider of first real-time intelligence, Egypt’s Intella is quickly gathering attention for the new opportunities it can unlock for market research. The startup has just announced the raise of a $1 million Seed round, led by Falak startups and the Egyptian Ministry of International Cooperation’s venture capital arm, Egypt Ventures. Beyond the borders of its home market, however, the round also saw participation from New York-based impact investment fund, Beyond Capital, and a number of unnamed angel investors.

So what does Intella do exactly? Well, it’s already working with a variety of clients to provide  real-time, on-demand intelligence and market research. These include  government entities and financial institutions, as well as startups and SMEs working in the banking, marketing, healthcare, education, logistics and automobile sectors in Egypt and KSA.

Founded in 2021 by Nour Altaher and Omar Mansour, the startup has been hailed for disrupting traditional market models by offering real-time, high quality, credible research that is accessible to all types of businesses and budgets. The startup also led Saudi Arabia’s first first ‘Tech and Entrepreneurship Perception Report’, partnering with Impact Partners and Itmam to recruit hundreds of decision makers and prominent figures to assess conceptual gaps and take part in the research. As for the road ahead, artificial intelligence is on the cards.

“This investment will strongly cement our growth strategy and give us the opportunity to support various organisations by gaining clearer insights into the markets in which they operate,” said co-founder Nour Altaher, who also serves as Intella’s CEO. “With the help of such funding, we will be able to attract the best calibres and expand on the platform’s technology and current offerings by launching a Platform as a Service (PAAS) and developing new AI-based predictive analytic tools. This will ultimately help Intella ramp up its capacity to capture 1.2M+ data points per day, while growing its panellist engagement platform to reach 500K verified users.”

With the funding, Intella hopes to reach more varieties of business, confident that they’re offering can be utilised effectively in any and all sectors.