KSA Sportstech & Talent Discovery Startup Grintafy Raises $2.1 Million

Saudi sportstech and football talent discovery platform, Grintafy, has raised a bridge round worth $2.1 million, with participation from Alrashed Group (ARG Limited), Areen Investments and Aramco’s entrepreneurship arm, Wa’ed.

Launched in 2018 by founder and CEO Majdi Al-Lulu, the Jeddah-based startup allows amateur players to take their footballing aspirations into their own hands, offering them the chance to build a CV and join games and tryouts. Through a gamified system that sees players rated on their performances then fed into rankings, each player gets a Gritna Card featuring all of this information for football federations, professional clubs and scouts to peruse.

The startup has been hailed for its unique system and has gone some way to improving local scouting systems, and contributing to the wider regional sports industry.