Kuwaiti beauty service startup, Bookr, has secured $1 million in a Seed round led by Desert Ventures. The software-as-a-service (SaaS) business enables users to find and book nearby beauty salons, barbers, and spas, makeup artists and home beauty service practitioners, also provides services for businesses. It offers fully integrated tech solutions to beauty service providers in order for businesses to manage their clients, appointments, inventory and financial data.

So far, Bookr has processed over 300,000 bookings through its app since launching in 2018, with the bookings valued at over $15 million. The startup recently launched an e-commerce store for beauty products, adapting to disruptions amidst the pandemic.

“Our exciting fundraise gives us the dry powder needed to scale operations in the GCC and expand our footprint, with the mission of capturing market share and launching new value drivers,” said Zaina Al Bader, CEO and Founder of Bookr. “Our cloud-based software brings a much-needed solution for many beauty SMEs in the region, and facilitates transparency to their customers in booking availability and pricing.”

With the new investment under its belt, the startup plans to use the funds to expand its marketing - which currently operates on no budget - enhance its customer experience and increase its geographic reach, eyeing a wider GCC expansion within the immediate future.