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US Investor Rubix Pumps $3M into Jordanian Edtech Edunation

After witnessing a staggering 1,200% increase in users during the past year, Edunation is eyeing an expansion into Egypt, Oman, and Bahrain with the new funds.

Jordanian edtech company, Edunation, an all-in-one digital school and learning management system, has raised $3 million in a funding round led by US-based investor Rubix.

A partner to some of MENA’s leading academic institutions, Edunation works to provide a holistic virtual learning experience with a fully-functional remote campus for K-12 (kindergarten to 12th grade) schools, as well as university-level education.

Its founders, Firas Jabbour and Mahmud Gabareen, created the startup in 2013 with a vision to transform the education experience through technology. With a new-age learning environment and platform that links in everything between courses, exams, assessments, communication, planning and management, and finance, the company helps educational institutions and schools centralise their work and operations in one place.

The funds--which came in Edunation’s third funding round after it had previously secured pre-Seed investments in 2014 and in a 2019 seed round, both from angel investor Abdul Malek Al Jaber--will enable the startup to enhance its presence in existing markets across Jordan, Palestine, Qatar, Kuwait, Saudi Arabia, and the UAE, as well as expand its operations across the region into Egypt, Oman, and Bahrain.

A statement by investment group Rubix announced: “We have been following Edunation for the last couple of years,” before expressing that they were keen to invest given “the company’s strong standing and clear potential to be at the forefront of the MENA edtech scene.”

As students and teachers were made to go online during the COVID-19 pandemic, Edunation witnessed a staggering 1,200% growth in users, an impressive growth to which the company responded by adopting new technologies to uphold the platform’s performance, and lining itself up for a regional expansion.