Let’s start off with an unequivocal, indisputable fact: real estate in Egypt has, to say the very least, been booming in every way over the last few years. From 6th of October City to New Cairo, Sokhna to Sahel, brand exceptional new developments – covering everything from residential, to commercial, to the luxurious concept of mixed-use development – seem to be rife, all over the country.

But it’s not just about quantity – quality matters here more than ever and one company has been leading the way during a remarkable 12 year existence: Inertia.

Having launched in 2007, it’s one of the younger real estate developers in Egypt. But that hasn’t stood in the way of it becoming the fastest growing company of its kind. During its short but eventful life, Inertia has completed five projects, building up a gargantuan inventory of over EGP 100 billion along the way. But Soleya and West Hills (Cairo Alexandria Desert Road), Medipoint (Sheikh Zayed), G-Cribs (El Gouna) and Veranda (Sahl Hasheesh) are no cookie-cutter developments. Variety and eclecticism of the portfolio speaks volumes of Inertia’s versatility and adaptability in being able to conceive and effectively execute everything from residential projects in outer Cairo’s suburban sprawl, to world-class projects on Egypt’s Red Sea coasts, to a state-of-the-art medical center.

While we could speculate the reasons behind Inertia’s unprecedented growth and success all day, one thing that does stand out about the company’s philosophy is that these projects are as much about building communities and contributing to lifestyles as they are about the physical buildings themselves. It’s this holistic approach to all facets of contemporary life in Egypt that has established and maintained quality of design, service and that intangible sense of ambiance and being that you just can’t put your finger on.