In an unprecedented development, Amazon's CEO Jeff Bezos explains Prime Air - their upcoming delivery service that uses drones.
Amazon is preparing to launch a delivery service that will revolution the way we receive our impulsive online shopping purchases. In an interview with Charlie Rose, Amazon founder and CEO Jeff Bezos, revealed that they are developing a drone-based delivery service called Prime Air.
The hope is that this new system will allows customers to receive their product within half an hour of clicking the 'Buy Now' button. The project is still being developed in Amazon's R&D department and hopes to be available within four to five years. The drones will be capable of delivering items that way up to five pounds, which accounts for 86% of the items Amazon delivers launching from any of the company’s 96 massive warehouses.
“The hard part here is putting in all the redundancy,” Bezos said. “All the reliability to say this can’t land on somebody’s head.” Amazon is still in the phase of doing extensive safety testing and need to get FAA approvals before the Prime Air takes flight.
This may just be the facelift that drones need. As it stands, the idea of drones conjures up images of war. However, once drones start delivering the materialistic items that make up our lives, then perhaps we won't fear them as much. What we’re saying is, if you see a drone buzzing down your street, don’t run: it’s just your Breaking Bad box set.