You don't have to compromise style for practicality – Zaam Designs are releasing a beach bag collection and we've got the exclusive first look.
Sahel, our very own version of the Hamptons, has essentially upgraded the holiday concept into a full-fledged carefree season. And boy, are we all about that Sahel life! The beach strip has been transformed into a runway for socialites (and some of us regular people) – flocking Sahel in bohemian dresses, crochet bikinis, floral hot shorts, and showing off the best picks of beach fashion from all over the world. Pool parties and rosé from now on.
“We believe that Sahel is no longer as it was before, as people give high attention to their beach outfit details and accessories,” claims Ahmed Azzam, founder of Zaam Designs for bags, who’s bringing you a stylish and edgy bag collection just for the beach. Now, you can ditch your huge straw bag with the colourful pompoms that you bought in an attempt at channelling beachy vibes. And boys, since this collection has bags for men too, you can quit asking your girlfriends to carry all your belongings for you – no excuses. The Riverbank collection, named after California’s “City of Action,” is made up of totes, waist bags, backpacks, and duffel bags, so we can pack all our beach reads, towels, and sunscreen stylishly. The designs have Zaam’s signature geometric elements to them while interestingly incorporating genuine leather and canvas with PVC – so functional, yet, so chic.