There are just a few ways you can make bank out of your organic social media content, and one path is to sign up with Impactyn, an AI-powered platform that connects you with brands that are looking for genuine visibility through real consumers. This year, throughout the holy month of Ramadan, Impactyn is channeling their model to help give back to Egypt’s communities by connecting their social media users (aka ‘impactyrs’) with brands and NGOs towards a greater cause.

With the platform, impactyrs normally gain monetary rewards from brands, based on the views and engagement of their content. Through the ‘Etbara3 B Sortak’ initiative, impactyrs have the opportunity to donate these rewards to an NGO of their choice! Celebrities and media personalities have already gone on their own personal accounts to spread the word about the initiative, including the likes of Donia Samir Ghanem, Karim Fahmy, Ahmed Dawood, Radwa El Sherbiny and Assala!

For the campaign, Impactyn partnered up with TMG and CIB, as well as several NGOs, including the Magdi Yacoub Heart Foundation, Egyptian Food Bank, Baheya Foundation, Al Orman Association, and Hand in Hand.

To join the initiative, you can download the app from the App Store or Google Play and select a brand campaign from the available options. You can upload your content, such as a story or post, and choose a foundation to donate your monetary reward to directly instead of redeeming it.