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Inertia's Digital Fasting: Ramadan Initiative Invites Egyptians to Put Down their Phones for a Cause

The leading real estate developer ‘Inertia’ has teamed up with Egyptian Food Bank for an initiative that donates meals to those who need it.

Digital Fasting Initiative by Inertia 2019

Phones now are getting bigger, and brighter than ever; how about you give your poor strained eyes and wrists a break? On a daily basis, we touch our phones 2,617 times/day, according to a research by Dscout, a qualitative research platform. And as hard as we try to flex self-discipline in Ramadan by fasting from sunrise to sunset, it takes an extra challenge not to reach for our phones and check the latest on our feeds.

Enter ‘Inertia’ the leading Egyptian real estate company developing distinct and dynamic projects all across Egypt is, for the third year in a row, preserving and spreading the Ramadan spirit with the ‘Digital Fasting For Good’ initiative, a way for people to set aside the screens, and focus on spending quality time with their loved ones, all that while contributing to a great cause.  

The initiative asks visitors during the 4 weekends of Ramadan to leave their phones in safe boxes or a portable charging station in various partners’ locations; and for every 30 minutes a phone is locked, four meals will be automatically donated to those disadvantaged during the holy month of Ramadan. 

In collaboration with the Egyptian Food Bank, this year Inertia has taken the initiative on a bigger, wider scale resulting in the donation of  over 1,500 meals in the last 2 weekends; where the activation has kicked off in Crave, Bocca Eatery and Social House, Ayadina, Serena Eatery, Capital promenade and The Platform.

Next weekend, it will be held at at Crave (Zamalek, Maadi, Arkan) and Serena Eatery (Zamalek, Maadi, Mohandeseen), so stay tuned to their social media pages to stay posted.

The content of this article is sponsored.