You can't shake a stick without hitting a new fashion designer in Egypt but Krak Baby, now available on GreaterThanFashion.com stands apart...
When your Egyptian friends say they’re coming out with a fashion line, it usually means you should wait a year and a half before being forced to pay 1000LE for a half-assed piece of plastic with a kaf on it, and then promote it on your Facebook like it’s the next best thing since sliced bread and snap backs. For Moustafa Moussa and Hatem Hannoun, it was different. With a keen-eye for bold pop art and kitsch graphics, they set out to make an Egyptian brand that is actually cool, affordable and that their friends actually want to wear. And so Krak Baby came kicking and screaming into the world.
Their attention to detail has been one of the biggest reasons for the success of the brand so far, and we absolutely love the packaging. All Krak Baby t-shirts are packaged in a way that plays off of the narcotics theme, drawing inspiration from evidence bags or ‘baggies’. Drugs might be bad, but these t-shirts are fucking great.
Krak Baby is now available on GreaterThanFashion.com for same day delivery. Shop the collection here.