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Local Brands Band Together on Mother’s Day to Save Children’s Lives

Local Egyptian brands are donating a percentage of their proceeds to Al Nas Hospital every time they sell a product throughout March.

Throughout March, in honour of Mother’s Day, a handful of Egypt’s most fashionable local brands have come together to roll out a donation every time they sell a product. To whom are these donations going? Towards what every mother cares about the most— children, specifically the children at Al Nas Hospital. When you buy from local brands like Upfuse, Camicie, Beik & Moll, Paperjam, Ivory Bohemian, Yawza, and ByPavo, you don’t just get a gift for your mum — you also help a child get the medical treatment they so sorely need.


Source Beauty, Egypt’s biggest destination for local beauty and skincare products, is also collaborating with the charity hospital with their own offers. You can either order their exclusively curated Mother’s Day bundle, which donates 50 percent of proceeds and includes a special selection of goodies, or donate EGP25-EGP100 to Al Nas Hospital when you checkout on their website.


Al Nas Hospital is the largest charity hospital for children in Africa and the Middle East. Located in Shoubra Al Khaimah, with 557 beds, 10 surgery rooms, and 140 intensive care units, it has become a shining light for children’s healthcare in the region.