The annual event packed VIP guests and icons, celebrating the company's Ramadan campaign.
Tens of celebrities, VIPs and familiar faces? A stunning setting overlooking one of Egypt’s most famous monuments to its heritage? A legend of music across the Middle East? Ah, then it must be Orange Egypt’s annual sohour spectacular, of course!
Orange Egypt CEO, Eng Yasser Shaker, Raghem Allama, Ministers H.E Amr Tallat, H.E Sahar Nasr and H.E Nabila Makram
With the iconic Ragheb Alama taking to the stage at The Nile Ritz-Carlton in Downtown Cairo, this is possibly the most star-studded sohour you’re likely to see this year and – here’s the cherry on top – it was all for a good cause.
Orange Egypt CEO, Eng Yasser Shaker with French Ambassador Stéphane Romatet (right) and Minister of Finance H.E Mohamed Maait (centre left)
Orange Egypt CEO, Eng. Yasser Shaker with Eng. Naguib Sawiris and the French Ambassador Stéphane Romatet and Members of Parliament
Raghem Alama with some of the most popular TV personalities in Egypt
The leading telecom company celebrated the launch of its Ramadan campaign under the slogan of ‘Small Gestures Can Make a Big Difference’ (#فرق_كبير), following the footsteps of their Ramadan ad featuring pop stars Nancy Ajram and Tamer Hosny. Its more than a campaign, though - it's a campaign for a cause. It revolves around the theme of sharing, and what better time to do so than in Ramadan.
The campaign is comprised of two initiatives: renovating and refurbishing schools and houses in Upper Egypt, as well as aiding underprivileged villages in corporation with ‘Misr El Kheir’ and ‘Ommar Al-Ard’ foundations.
Leading TV presenters Ramy Radwan (left) and Ossama Kamal (right)
Stars of SNL Bel 3arabi
Take a look below and get in the spirit.
The content of this article is sponsored. Photos from Orange Egypt.