Forget the belly-dancers and the peculiarly-named DJs that are becoming the signature of 'Sahel Season'...
Forget the belly-dancers and the peculiarly-named DJs that are becoming the signature of 'Sahel Season', because on August 2nd, New Alamein City is set to host one of the biggest events on the North Coast this summer, as US rapper, Russ, takes to the stage thanks to leading Egyptian event organiser, Cvents, for what's shaping up to one hot n' heavy gig.
Russ first came onto hip-hop fans' radars between 2012 and 2014 when he released an astonishing 11 albums and 87 singles - all for free on Soundcloud.
It was in 2017, however, when he really made a mark with twelfth album, There's Really a Wolf, which peaked at number seven in the US Billboard 200 charts. Russ - real name Russell Vitale - was almost immediately marked as one of hip-hop's hottest emerging talents, with the album becoming the first platinum-certified record to be produced, mixed, mastered, engineered and written by one person. The album has received over 2.5 billion streams and 1.5 billion video views online.
The fame that came with the release made Russ one of the most in-demand rappers on the planet and he quickly hit the road for a European tour that saw him perform in Germany, Italy, Switzerland, France, Belgium, Finland, Sweden, Portugal, Spain and the UK. This was followed by a huge US tour and appearances at festivals such, including the 2018 edition of Coachella.
Now, Russ is coming to Egypt for the very first time as part of a 2019 summer tour that also includes stops in Hawaii, New Zealand, Australian, Malaysia, Singapore, Philippines and Portugal.
With Nogoum FM and Nile FM as media partners, the concert comes as a collaboration between Cvents and Egypt calendar, with the gig held in El Masah Hotel's brand new venue, Music Arena - the first of many in the future from Cvents. The new event planning agency tackles events on every level, including event production and management, marketing and PR, as well as documentation and analysis, which captures and evaluates each and every moment and feature of any given event to ensure a consistent top-notch experiences.
For more information and tickets, click here.
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