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Reebok Presents Cairo's Fittest and Fastest

Fitness fanatics, it's time to earn your stripes at the biggest sports event in Egypt this weekend, and be crowned El Fit by fitness powerhouse, Reebok.

Who are the fittest people in Cairo? This and many more questions you may have about being fit and active are going to be answered this weekend at El Fit, the biggest sports and fitness challenge of the year which is back once again.

This year, El Fit promises to go bigger than ever before as Reebok takes the lead of this extraordinary event. Amateur and professional athletes join forces to compete in a series of challenges that will determine who really is the fittest person in Cairo. On top of that, many fantastic prizes are looking for a new home. Reebok is feeling very generous gearing up for El Fit and has announced to be showering participants in giveaways. This will include discounts on their running shoes from their exciting new lines (we’ve given their new ZQuick range a whirl, and they’re awesome) as well as bags, bottles and caps.

Meanwhile, the Reebok Stage will play host to fitness performers, leading classes and educating exercise fiends on new methods and exciting alternatives to the gym as experts take to the stage. And trust us, you want to be near this stage as they’ll be quite literally showering the crowd with prizes.

Reebok is also your way into the massive event if you’ve missed out on the registering for the main challenge. You can instead register on the spot for the Reebok El Fit Experience – a series of smaller yet equally intense tasks that will see the top 10 ranked athletes go home with vouchers to spend at any Reebok store, starting from 1000 LE for first place.

Additionally, participants may attend to educate themselves about how to become their physical best. The elite of the sports industry are offering their expertise and nutritionists and health gurus will be present to advise on how to optimise a healthy diet. Free sessions will give visitors the chance to experience new fitness trends that are spearheaded by Reebok and their different lines such as Crossfit, Les Mills’ dancing and urban running. Better yet, look for the Reebok treadmill, try out running in their latest ZQuick shoes and you’ll go home with a discount voucher to get your own pair.

Don't miss the chance for this challenging weekend that could see you walk away as one of the fittest people in Cairo. Tickets are 100LE for both days and are available at numerous stores, including Lettuceat in Zamalek, Virgin MegaStores and Cairo Runners as well as online at Jumia Egypt. Find out more about Reebok in the Middle East here, and find out more about El Fit here.


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