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Shababco Returns to Arkan Plaza to Showcase Egypt's Youth-Led Brands

With 25 performers, 26 artists, and a market-place filled with 85 youth-led brands, Shababco is a showcase of creativity and innovation from Egypt's youngest movers and shakers.

Farida El Shafie

Shababco Returns to Arkan Plaza to Showcase Egypt's Youth-Led Brands

Arkan Plaza is about to get run over by the next generation of entrepreneurs, designers and artists on March 18th and March 19th. Shababco is bringing its youth-led initiative over to showcase Egypt’s most cutting-edge brands and bolster brilliant innovations from the minds of Gen-Z.

With over one hundred exhibitors, the event will host 85 brands including NOTFOUND, Waste., Ritzy, and Drop as leading labels. Enriched with a collection of back-to-back musical performances, print artist Randa El Badry is putting her best work forward alongside The Art Koncept’s whimsical graphic paintings - and that’s just the tip of the iceberg with 25 performers, 26 artists, and a market-place to look forward to.

Established in early 2021 by Nadia Goede, Shababco has created spaces for budding businesses to thrive, from Kato’s beaded bags to 1998’s Renaissance painting-inspired corsets. Many Egyptian creatives like indie rock artist AIKK, model Sohaila Kandil and renowned designer Kojak Studio, have shared their support through consistent participation and education.

“Seeing young creatives grow and evolve through our platform is an extremely rewarding feeling,” Goede tells CairoScene. “We’ve created a family in less than a year. We can proudly say that Shababco is home to us all. This is only the beginning.”  

Beyond cultivating insane commercial reach, the young exhibitors will have the opportunity to compete for a Summer Course scholarship for EU Business School’s Entrepreneurship programme at their Barcelona campus. To be awarded to the single best exhibitor, the programme is a classic way to consolidate a knowledge toolkit while spending a summer abroad in one of the world’s liveliest cities. 

Shababco is bringing along a few offers as a cherry on top of the whole event, with KIWE joining in on the fun by providing all two thousand attendees with a 10% discount on all items if they use credit cards or the KIWE app.