The Supreme Council for Media Regulation has issued a warning for television channels to control their ad break time slots.
You’re sitting in your living room with your family, around the television screen with your Iftar plates, faces leaning close in anticipation of the newest Ramadan series. The handsome man says a thing, the beautiful woman slaps him, the swelling soundtrack brings everything to a heartstopping halt - then it cuts to commercial. Again. All dramatic tension, gone, lost in a whirlwind of ambitious fast food music videos that turn a 30-minute episode into an hour-long trek. Honestly, how many laundry detergent commercials can one person possibly stand?
The Supreme Council for Media Regulation shares our sentiments, and have recently issued a warning for television channels to control their ad break time slots. They’ve said that they will be forced to intervene if channels don’t get their acts together and cut down on their “advertisement marathon,” as the Council described it.
As per Article 70 of Council Law No. 180, issued in 2018, the council preserves the right to set a maximum limit for ad material in all media outlets and newspapers.