Previous Post
‘Ramses and the Pharaohs’ Gold’ Exhibit Unveiled in Houston
Next Post
Alexandria is About to Get a City-Wide Makeover

Who to Look Out for at the Creative Industry Summit

Starting November 28th, the Creative Industry Summit is taking over the Nile Ritz-Carlton for four days of inspiration, with deep dives into art, music, fashion, advertisement, and even fintch.

The Creative Industry Summit has brought together some of Egypt’s most artistic, innovative, and plain out-of-the-box thinkers to inspire each other since 2014. Starting November 28th, during its 12th edition, the summit is taking over the Nile Ritz-Carlton for four days of motivation and revelation, with deep dives into art, music, fashion, advertisement, and even the creative thinking that goes behind all-new forms of fintech. Here are some of the most anticipated speakers to look forward to...


DOMINIQUE DELPORT - Founder & President, Arduina Partners

Main | Creative Economy: The Future of Creativity

Day 1 | 11:35 AM - 12:15 AM 

Currently founder and president of Arduina Partners, a consultancy company that advises startups, brands and governments on how to engage with new digital audiences, Dominique Delport's work may be better recognised as President International and GLobal Chief Revenue Officer of VICE MEDIA Group, and as an Emmy Award winner for running advertising holding company HAVAS.


PIERRE PASLIER – CEO, Notpla

RODRIGO GONZALEZ – CEO, Notpla

Main | Making Packaging Disappear

Day 2 | 1:00 PM - 1:40 PM

The title of this talk is no metaphor - Notpla specialises in creating packaging material out of seaweed and plants, providing an alternative to plastic that can naturally biodegrade in weeks. The material was originally developed by Skipping Rocks Lab, which was cofounded by Rodrigo Garcia Gonzalez and Pierre Paslier while they were studying at  Imperial College London and the Royal College of Art. In 2019, the duo were able to expand Notpla into its own startup, allowing them to bring their sustainable packaging solution to the world.


KATIE SPRAGUE - Senior Vice President, CallisonRTKL

JENN LIM - Chief Happiness Officer & CEO, DH

Innovation | New Trends for Workplaces

Day 2 | 5:50 PM - 6:10 PM

During her career at CallisonRTKL - a global architecture, planning and design practice known for their human-centric approach - Katie Sprague served as the brand strategist for their commercial sector, communicating intangible assets into a visible product. Jenn Lim meanwhile co-founded Delivering Happiness, a coach and consulting company that helps business, health care systems and governments become more sustainable organisations operated by positive, healthy people and working towards a purpose. Together they will discuss the evolution of the workplace, and how to utilise their approach towards meaningful and sustainable ends.


TAREK NOJARA - Founder/CEO, NOJARA Productions & Founder/CEO, El Batron

Innovation | Knowing your music rights

Day 2 | 1:00 PM - 1:40 PM

Tarek Nojara, founder of music label El Batron and production house Nojara Productions, has become one of the region's most prolific media entrepreneurs over the past five years. Known for creating commercials for Egypt's biggest brands, and producing videos for some of the MENA region's most exciting musicians, Nojara will speak about how to navigate the music scene and position yourself at the forefront of the industry. You can also catch him at the Garden, where he will join industry leaders to talk about ‘Content After Covid: Film Production in 2021’ and ‘Building a New Music Industry’ at 11:00 AM and 1:45 PM, respectively.


JASON BAGELY - Founder/Creative Director, The Audacious School of Astonishing Pursuits

Innovation | How to Resurrect a Dying Brand: The KFC/Old Spice Story

Day 3 | 5:05 PM - 5:35 PM

"Look at me, now look at your man, now back to me. I'm on a horse." Before founding coaching agency Audacious School of Astonishing Pursuits and working as a freelance Creative Director, Jason Bagely built his career at Wieden+Kennedy as a creative leader overlooking groundbreaking campaigns for KFC, Old Spice and more. In this talk, he will discuss how he took on these brands - which had at that point developed a reputation for being stale and outdated - and turned them into cultural phenomena.


AHMAD HAMMOUDA – Co-Founder/CEO, Thndr

Main | Understanding Startups from Idea To Market

Day 3 | 1:00 PM - 2:00 PM

After working as General Manager of Uber Egypt, Ahmad Hammouda went on to found Thnr, a fully-licensed mobile platform that enables individuals to make investments, while equipping them with the tools and knowledge to do so efficiently and successfully. As an innovator in Egypt's fintech sector and an investor in others, Hammouda will go in-depth about the formation of startups - how an idea can grow beyond a mere concept into a viable live business.


WALID HASSOUNA - CEO, EFG Hermes Finance & CEO, valU

Main | Fintech: Changing how we do payment

Day 3 | 3:30 PM - 4:10 PM

As CEO of EFG Hermes Finance, an Egyptian non-bank financial services company, and CEO of valU, a buy-now-pay-later service, Walid Hassouna has been a pioneer in the Egyptian fintech sector. During his talk, he will share his experiences on how you can take fintech innovations and bring them into the public, changing the way consumers engage with the very basics of consumption.


WILLIAM O'TOOLE - Principal Consultant, EPMS.Net

Main | Events sector strategies to benefit developing economies: lessons from Dubai, Saudi Arabia and other countries

Day 4 | 10:45 AM - 11:30 AM

As principal consultant at Event Project Management System (EPMS.Net), William O'Toole has worked with event teams and government tourism departments in countries around the globe, including Jordan, Uganda, Sudan, and most extensively with Saudi Arabia, with whom he worked from 2004 to 2015. He was recognised for his work in 2018, when he was inducted into the International Festival and Events Association Hall of Fame.


BASSEM ABDUL GHANI - Marketing Director (Middle East, North Africa & Pakistan), Mondelez International

Main | Brand Storytelling in the Age of Digital

Day 4 | 4:25 PM - 4:55 PM

Having worked with Mondelez International to market their chocolates, gums and other confectioneries throughout the MENA region since 2008, Bassem Abdul Ghani is best known for his success in Egypt and Lebanon in particular, having led Mondelez into leading market positions there.