Monday 5 of December, 2022
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The Egyptian TV Ad Paying Homage to the World's Finest Art

Seamlessly aesthetic in all the right ways, Palm Hills Developments has set a new standard for advertising.

Staff Writer

It’s rare to watch an ad for a real-estate company and feel anything but regret for those few minutes (typically) gone to waste. They’re always either trying too hard to be funny, or painting the cheesiest, most unrealistic depiction of "the perfect life." So when we took a gander at the newest advert from Palm Hills Developments, we were (quite understandably) taken aback at how beautiful it all was, from start to finish.

Not only does it have a delightfully soft rendition of The Cranberries’ 'Dreams' - sung by diverse (and lovely) local artist Naila Marei and composed by Key66's own Sary Hany - it is essentially a tribute to some of the world’s most iconic and memorable works of art from all walks of time and life. Capitalising on their biggest endeavour yet - Badya - the ad brings pieces like René Magritte's The Son of Man, Henry Rousseau's The Dream and Van Gogh's Bedroom in Arles into our era. A simple testament to Badya's focus on marrying culture, art and creativity with everyday life. Thankfully for us (and for you), Facebook user Mohamed. A Shehata made a compilation video of the scenes in the ad with the original historical pieces.

Badya, for all intents and purposes, sounds like something out of a science fiction novel. A “megapolis” spanning 3,000 acres, Badya is the first city in the entirety of the MENA region to be in accordance with the UN’s sustainability goals, and not one patch of land has been used without upping the ante when it comes to day-to-day life. A city built on art, culture, naturalism and the potential of its residents, Badya is perhaps Palm Hills Developments’ most ground-breaking endeavour yet.

To find out more about the rising community on Cairo’s west side, pay their website a visit, and follow Palm Hills Developments’ Facebook and Instagram.