Mumm Puts Its Money Where Its Mouth Is With Baheya Menu
Food ordering platform Mumm launches a healthy new menu the proceeds from which will go to help the Baheya Foundation's effort to battle breast cancer.
A study based on National Cancer Registry Program (NCRP) data found that 32% of Egyptian women have been diagnosed with breast cancer in 2013, with a projected 3-fold increase expected by 2050.
2050 may not seem very imminent, but every minute counts and that’s why Mumm and the Baheya Breast Cancer Foundation are teaming up to make sure this Breast Cancer Awareness month doesn’t go unmarked.
Together, the uber of food and Egypt’s foremost breast cancer organization plan on sparing all Egyptian women this fate with the Baheya Menu, which consists of healthy, nutritious, anti-oxidant, and most importantly heartwarming food.
Mumm’s entrepreneurial mothers will devote their culinary skills to help save other women by crafting hearty, healthy, and scrumptious meals for the Baheya Menu, with 100% of the proceeds going to benefit the Baheya Foundation.
The idea has been in the pipeline for quite a while as Mumm Founder Waleed Abd El Rahman explains: "We wanted to do something for Breast Cancer Awareness Month so we reached out to Baheya in early August."
The menu features healthy crowds favorites like rocca salad and herb marinated grilled chicken breasts all the way to detox veggie soup, so you won't be running out of options. "We began researching to formulate the menu and consulting with nutritionists to really get detox food right," Abd El Rahman says. "But we also wanted to make the menu varied so people who don't necessary like detox can also enjoy the other healthy items on the menu, so we can help people make better dietary choices on the long run."
So now every time you order any item from Mumm’s Baheya Menu, you not only get to enjoy a healthy, clean and delicious item, but also the satisfaction of knowing you are putting your money where your mouth is, which is partly why the food ordering platform is aiming for as they stand firmly for their values. "What we hope is to show people that giving back is cool and we want other companies to be inspired so other players in the market give back as well," Abd El Rahman says. "We want to see more initiatives aiming to bridge gaps, which is the private sector's role yet often goes unfulfilled."
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