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Ajour Consultancy Has Launched a New Program to Help Emerging Jewellery Brands

The program was launched in light of the difficult circumstances business owners are facing during quarantine.


In light of the difficulties small business owners are currently facing as a result of the COVID-19 pandemic, Ajour Consultancy, a luxury jewellery consultancy studio, is doing its part to help them navigate this period. #AjourElevate is the long-term social contribution program and brainchild of Ajour’s founder, Rana Kandil. Offering a selection of its services gratis to small brands and up-and-coming designers, the new program aims to nurture new brands who need the resources.

“As someone who threw herself into building her own company and brand to offer something that has quality to others, I’m just as restless as the next person. So I chose to channel this restlessness into productivity to help others. I truly believe that people ought to come together during times of crisis so that together, we can bounce back from this stronger than ever,” Kandil tells us.

The program will include tailored online sessions and weekly discussions on business development strategies. Topics like branding, financial planning, design direction, retail expansion, and performance analysis are among the subjects Kandil will cover. If you’re looking for new ways to expand your small business, this may be the perfect opportunity for you.