Using architectural sensibilities in their designs, Eman & Co.'s signature ‘changeable’ jewellery lets wearers physically manipulate them into different shapes, so you can change your look on the fly.
Crafted with an architect's sensibility, Eman & Co. is the local brand designing jewellery that does so much more than lay there and look pretty. By utilizing the ‘living hinge’ design concept, architect Eman El Banna creates jewellery that literally moves. Her signature ‘changeable’ jewellery lets wearers physically manipulate them into different shapes, so you can change your look on the fly.
“I started creating changeable jewellery in 2017. The idea that you can wear it in more than one way is so much more dynamic," El Banna tells #CairoScene. "Given that it won’t look the same on every person. And as an architect, it's much more of a sophisticated design process.”
As an architecture grad, El Banna was drawn to jewellery, and the potential it held for design while being something she could wear and implement herself. After travelling to Austria to learn more, and working in the UAE for a while doing metalwork for museums, El Banna was commissioned to create the trophy for CIFF in 2014. Turns out this was just the boost in confidence she needed to launch her personal brand in 2016.
The designer now has her own workshop, and teaches her artisans everything from scratch. “I don’t take on anyone with previous jewellery experience, because they’ve often picked up bad practices that result in poor quality work," El Banna says. "Instead, I teach them how to do it right on a blank slate.”
As for the future of the brand, the designer hopes to introduce a virtual try-on tool on either their website or a new app. Until then, you can shop for these shapeshifting designs through emandesignstudio.com