Titled ‘Soulful Spectrum’, Jude Benhalim and Yasmine Zahran explore colour psychology with their capsule collection, looking at colours’ ability to elicit deep emotions and nostalgic memories.
In collaboration with Egyptian beauty influencer Yasmine Zahran, jewellery brand Jude Benhalim has launched its first collection made entirely with resin. Titled ‘Soulful Spectrum’, Benhalim explores colour psychology with this capsule collection, looking at colours’ ability to elicit deep emotions and nostalgic memories.
The capsule collection includes four statement earrings, each of which comes in six vibrant hues selected by Zahran, who picked her favourite colours: lime green, raspberry pink, electric blue, violet, melon green and pumpkin orange. The designs are an abstract portrayal of the organic forms and unique shapes under the sea, resembling the vibrantly colored world concealed beneath.
The collection’s accompanying visual campaign takes a monochromatic direction that takes its time to delve into each colour, allowing its audience to fully experience their aura. Parallel with the campaign, Jude Benhalim launched a virtual try-on filter on Instagram that lets shoppers try out all four styles in every colour selection.