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Lay Your Style 'bare.' with This Local Denim Brand

'bare.', the brainchild of three lifelong friends, hopes to introduce another voice to the conversation as to what precisely qualifies a pair of denim pants as hawt.

The omnipresent jean has somehow remained a niche market in Egypt, at least as far as brands go. While a few local labels like Be Indie, Warped Jeans, and Baseline Shop all  offer their own twist on the garment, there’s still space to grow. 'bare.', the brainchild of three lifelong friends, hopes to introduce another voice to the conversation as to what precisely qualifies a pair of denim pants as hawt, and who should be able to flaunt said hawtness.


“We wanted to create super high-quality denim for the Egyptian market, so we did our research,” Hana El Serafy - who founded 'bare.' with her friends Enas El Salamouny and Farah El Ganainy - tells #SceneStyled. “We don’t want to leave anyone out, and in the future we’re going to expand to as many sizes as possible.”


'bare.' has released a few pieces from their upcoming product range, including their ‘Essential 261’ jean, a ripped high-waist pant with a split hem, as well as their ripped ‘go 2’s’ shorts. They soon plan on venturing into the realms of women’s jackets, men’s clothes, maternity wear, and kids’ sizes.