Centred around an ethical edge, Maison Pyramide’s newest e-showroom features brands working towards a better world.
As the world of fashion and moda reinvents itself from age-old practices after the Coronavirus forced everyone to get with the program and go digital, resilient brands have been able to emerge stronger, adapting themselves in anticipation of that long-awaited new normal. And most of Egypt's strongest brands belong under the umbrella of Maison Pyramide, which itself is one of Egypt’s biggest fashion public relations agencies. In launching their second digital showroom, an esteemed lineup of ready-to-wear, accessory, and jewellery brands have not only shown us their flair, but maintained their ethical and sustainable edge throughout their Summer 2021 collections. After all, little is more fashionable than humanity.
From international brands like Italian house Iindaco, Lebanese L’Atelier Nawbar and Azzi & Osta, or local favourites like Okhtein, the e-showroom is fixated not just on tasteful cutting-edge design, but is ultimately tied together through a commitment to a bigger cause. Accessory brand Behno, for example, will be donating 40% of their proceeds to black-owned businesses in support of the #BlackLivesMatter movement, while Iindaco has sourced all the material for their exhibited collection from excess fabrics and leather from Italy’s warehouses in support of the environment. Maison Pyramide themselves are accepting donations to support Lebanese designers through the 'United for Lebanese Creatives' Fund.
The e-showroom has already gone live, and will continue running until October 23rd to exhibit the Spring/Summer 2021 collections of a selection of Maison Pyramide’s esteemed clientele. You can book an appointment at email@example.com.