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Puts Some Pep in Your Pants With Characters' Bombastic Bottom Wear

Dedicated to releasing bottom wear that fit distinct personalities and moods, Characters’ latest Ramadan release features Arabic calligraphy for the Holy Month.

Local bottom wear brand ‘Characters' has come to rescue us from the imminent threat of muffin tops with their stylish high-waisted pants. Dedicated to releasing bottom wear that fit distinct personalities and moods, Characters’ latest Ramadan release features Arabic calligraphy, which seem to fit the models like a glove - and frankly we're hoping they’d look the same on us. 

The idea for this release was formed when founder Dina Awad wore the hijab and decided to launch wearable clothes that are both modest and edgy. 

"The fabric and the character are the main inspiration, then the design comes in the process," Awad tells SceneStyled. "From my perspective, this latest collection fits the character that doesn't want to wear a kaftan in Ramadan. You don’t have to follow a trend! You can wear modest pants with a touch of Ramadan vibes."

Awad had always seen a gap in the market and decided to fill it with wide pants that came with strong, well-defined characters. Her brand’s previous collections featured colourful trousers that look like they’ve been splashed with paint, Awad is currently working on her summer collection, which will feature bright Earthy colours inspired by the beach that fit outgoing people. If you find your personality in her chic designs, send the Instagram page a message and start wearing your character!