Previous Post
‘Rahet Bally’ Launches Egypt’s First Online Shopping Platform for Moms
Next Post
Mining Complexes for Gold, Phosphate & Copper to Be Built Across Egypt

Sara Elemary's Newest Collection is Effortlessly a La Mode(st)

Embracing a chic street look, the collection also includes trench coats, tailored suits and sequin blazers that are both versatile and practical.

Pioneering the modest fashion scene since its inception in 2009, ‘Sara Elemary’ has been empowering women with edgy and bold designs. Now, the popular ready-to-wear brand is keeping the momentum going with their latest FW21/22 collection accompanied by the ‘Into the Light’ campaign, which spells out the tale of the modern modest woman through darker aesthetics, depicting a heroine emerging from the shadows and embracing her identity, while maintaining that ineffable air of mystery and intrigue.


Playing up modest contemporary aesthetics with bold shapes, Sara Elemary’s latest collection features athleisure joggers, co-ords, oversized denim jackets and long statement blazers. Embracing a chic street look, the collection also includes trench coats, tailored suits and sequin blazers that are both versatile and practical.