Instead of releasing a big Ramadan ad, Baheya Foundation are calling out for donations with a humble new slogan.
This Ramadan, Baheya Foundation for Early Detection and Treatment of Breast Cancer has put all of their advertisements on pause to promote the construction of their new hospital in Sheikh Zayed. Instead, they’ve created a new slogan - ‘Baheya Deserves Every Pound’ - and expect other people and publications like us to spread it through word of mouth.
Celebrities like actress Nelly Karim and notable figures like Maya Morsy, President of the National Council for Women, have already rallied behind the slogan to get people to donate to the new hospital, which is set to accomodate 600,000 patients annually. If you’re interested in joining the cause, you can visit baheya.org to learn more.