Monday 5 of December, 2022
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Beauty Gurus Are Shooketh for Kiko Milano’s Arrival to Egypt

Kiko Milano will open up at a lot of different malls around the country. They're starting out with a launch at Mall of Egypt tomorrow, June 9th, at 12:00 PM.

Mariam Nowar

Egypt’s beauty scene is stirring up with Dash Management’s announcement that they’re onboarding Italy’s finest makeup brand, Kiko Milano. Yes, you can now perfect your contour, red lip and eyeliner wing with the brand’s bomb items. 

“We’ve been planning this for almost seven months now,” Dina Dash, CEO of Dash Management, tells #CairoScene. “It was super super exciting when we got the brief from Kiko that they’re launching in Egypt, so we set in stone a 360 marketing, communication and PR plan to make a huge buzz. A lot of people love Kiko and it was the perfect market for it in Egypt.”

Dash revealed that Kiko Milano will open up at a lot of different malls around the country. They're starting out with a launch at Mall of Egypt tomorrow, June 9th, at 12:00 PM. And – you heard it here first – the first 50 customers are getting free gifts! 

Soon, the Italian brand will also reveal its four Kiko Trendsetters (aka their ambassadors), although who they are remains a mystery for now.